The Private Cellar
A Personal Wine Journey
Not a wine course. Not a subscription box. A bespoke programme built entirely around you — your palate, your pace, your curiosity.
The Programme
Built from your answers. Not a template.
Every programme begins with a detailed questionnaire and an honest conversation. We learn what you love, what you're curious about, what you dislike, and how wine fits into your life. Then we design a 12-month curriculum from scratch — your wines, your pace, your preferences.
The wines we choose are selected purely for educational value and drinking pleasure. A $15 Beaujolais that teaches you about winemaking philosophy. A $22 Nebbiolo that shows you the soul of Piedmont. A $28 Chablis that explains terroir more vividly than any lecture. The point is never the price — it's what the wine shows you.
Each month, a curated 6-bottle case arrives at your door with printed tasting cards for every wine — written specifically for you, in plain language, not wine-critic jargon. You drink them at your own pace, with dinner, with friends, whenever feels right.
Depending on your programme, you may also have monthly tasting sessions with your sommelier, on-call guidance by text, vineyard trips, dinner party curation, and more. Every programme is different because every client is different.
By the end of the first year, you'll have tasted over 100 wines across a dozen countries. You'll navigate a restaurant wine list with confidence. And you'll understand why a great bottle is about far more than what it costs.
What We Can Include
Tailored to you. Every detail.
Curated Cases
Personal Guidance
Experiences
Cellar & Lifestyle
Getting Started
Three steps.
Conversation
We begin with your questionnaire — your preferences, dietary needs, curiosity, and dreams. Then a conversation to understand what wine means to you.
Your Programme
We introduce you to your sommelier and design a 12-month curriculum built entirely from your answers. Every detail shaped around you.
First Case Ships
Within two weeks, six bottles arrive at your door with tasting cards for each. Your journey has begun.
It begins with a conversation
Tell us what you love and we'll show you what's possible. Every programme is personal — we'll design yours together.
Get in Touch